Pampers

Pampers have worked in partnership with Bliss since 2017, and together we have been proud to develop initiatives that keep premature and sick babies connected to their families.

In November and December last year, Pampers ran a promotion where every pack of Pampers nappies and nappy pants purchased at Asda and Boots provided a donation to Bliss, directly funding the Bliss Champions service and ensuring our volunteers could support 3,700 neonatal families.

Pampers also distribute Preemie Protection Nappies to hospitals free of charge, providing premature babies with the comfort needed for their delicate skin during those critical stages of their development. These nappies are Pampers’ smallest offering and have been specially designed to fit and protect the delicate skin of babies weighing as little as 1.8lb (800g).

Caroline Lee-Davey, Chief Executive of Bliss, said: “COVID-19 has meant neonatal units are facing new and unprecedented challenges in caring for premature and sick babies; with strict infection control measures in place limiting family involvement, it is feared that UK parents have missed out on thousands of hours of precious contact time with their baby. This early development time is key for premature and sick babies and so it has never been more important for us – with Pampers’ backing – to support families in the care of their tiny baby.”

Ian Morley, Vice President of Sales, P&G UK, Ireland and Nordics said: “Since 2017 we have donated hundreds of thousands of our Preemie Protection nappies to hospitals. As a father to two girls that were born prematurely, I know how challenging prematurity can be when you want to be part of your little ones journey in the very early days after their birth. With these feelings compounded by Covid-19 restrictions, it has never been more important for us to lend a helping hand in caring for premature babies and making parents’ neonatal experience a positive one.”