Our team
Find out more about the people who drive the great work done at Bliss, the premature and sick baby charity.
Caroline joined Bliss as Chief Executive in November 2014; she also sits on the Executive Committee of the British Association of Perinatal Medicine, and is a member of the Maternal, Perinatal and Infant Independent Advisory Group.
Before joining Bliss Caroline was the Director of Policy, Advice and Communications at Gingerbread, the single parent charity, where she led on policy and campaigning work as well as overseeing the delivery of multi-channel information and advice services.
Caroline was previously Deputy Director of Communications, Policy and Campaigns at housing charity Shelter. Caroline is a Fellow of the Royal Society of Arts, and was a trustee of Crisis, the national charity for single homeless people, from 2014-2020.
Caroline says: "It’s a real privilege to work at Bliss and contribute to the great work achieved by Bliss staff, volunteers and supporters over many years to improve the lives of babies born premature or sick; and I particularly value each and every opportunity I have to meet the babies, families and neonatal health professionals that we support to hear first-hand experiences of how we’ve made a difference, and what more we can do in the future."
You can follow Caroline on X at @carolinemdavey.
Services Director, Peter Bradley
Peter joined Bliss in 2018, taking the Director of Services role in 2022. Previous roles included working as Head of Information and People Development at Citizens Advice Merton and Lambeth, and senior management roles with Sova, a charity supporting people with convictions. He has an MA in International Development, and worked in volunteer programming roles at leading development charity VSO. He is the vice chair of governors at a local primary school.
Peter says: "I am delighted to be working with Bliss’ senior leadership team as we begin the next exciting stage of our work to help babies born premature or sick to have the best chance of survival and quality of life, and to work towards equity in neonatal care. I am inspired by the courage of families who face the most difficult of experiences, and the skill and dedication of the medical teams, support staff and volunteers helping them and their babies."
Fundraising Director, Anna Bidmead
Anna joined Bliss as Director of Fundraising in late 2023. She has previously held strategic fundraising roles in the charity and higher education sectors in both the UK and Canada, and worked as a fundraising innovation consultant. Her prior experience spans a range of fundraising disciplines, and she has specialisms in marketing and innovation. She is passionate about connecting supporters with causes they care about and helping others make an impact.
Anna says: "I am delighted to join Bliss and be part of a dynamic, passionate team making a difference for babies born sick and premature. It is a privilege to work alongside our wonderful donors and fundraisers, and to hear their stories."
