Our strategy

Over the next three years (2019-2022), our ambition is for every baby born premature or sick in the UK to benefit from our work and to have the best chance of survival and quality of life.

Read our strategy to find out what we will do to ensure babies born premature or sick:

  • have the best chance of survival
  • have well-supported parents playing an active role in their decision-making and care
  • are cared for in neonatal environments that best support their development
  • benefit from neonatal research that can lead to practical improvements in their care
  • receive high-quality care within a neonatal health system which is appropriately funded, structured and staffed.

Achieving the best outcomes for babies born premature or sick

Download our 2019-2022 strategy summary

How we'll achieve this

In order to have the greatest impact for babies, there are four core foundations that we will develop and apply across our programmes of work. These are:

  • seeking to reach more parents – including those we aren’t currently supporting – in order to make a difference for more babies
  • raising awareness and understanding of our work, building on our heritage of 40 years of delivering positive change for babies
  • measuring and sharing success with the people who enable our work to ensure we continue to improve and focus on making the biggest difference for babies
  • making best use of technology to increase our efficiency as a small charity and improve outcomes for premature and sick babies.