Campaign for change

The time babies spend on a neonatal unit and the care they receive are vital to determining their long-term development.

We are committed to ensuring consistent, high quality care is available to every premature or sick baby who needs it so they have the best chance of survival and quality of life.

We do this by campaigning to ensure babies' voices are at the heart of decision-making and their best interests are always put first.

Through bold, evidence-based campaigns such as the Bliss baby report 2015 we are able to shine a light on the issues affecting care for babies.

In partnership with parents and professionals we aim to secure changes in policy, investment and standards of care for premature and sick babies, and make a real and lasting difference to neonatal services across the UK.

Find out more about our campaigning

Bliss campaigns for the best care and support for premature and sick babies and their families. In this section you can find out more about our latest campaigns, read our policy reports and find out what we're up to in Parliament and sign up to campaign with us, so we can achieve more together.
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Professor Neena Modi, President of the Royal College of Paediatrics and Child Health and Consultant Neonatologist, commenting on the Bliss baby report 2015: "When the care of babies is compromised, so too are their chances of life-long health

"This will increase their future requirements for healthcare and diminish their ability to become productive members of society.

"That's why we support Bliss' call for more investment in newborn care."

Over the next three years we will campaign for change by:

  • Building on the success of the Bliss baby report 2015 in England and releasing reports for Scotland, Wales and Northern Ireland
  • Fighting for the right levels of funding to deliver safe, high quality neonatal care
  • Ensuring funding is allocated appropriately and babies are cared for in the right place
  • Delivering a long-term plan to recruit, train and retain a neonatal workforce
  • Improving support for families to enable them to be as involved as possible in their babies' care
  • Working with maternity services to ensure babies are not separated from their mothers if they don’t need to be
  • Representing babies' voices and supporting others to do the same
  • Capturing the views and experiences of parents and using this to inform all of our work
  • Supporting parents to input into policy and decision-making at local, regional and national levels, and building and supporting our network of active campaigners
  • Working with other charities to reduce infant mortality across the UK.