About Bliss

Bliss exists to give every baby born premature or sick in the UK the best chance of survival and quality of life.

We champion their right to receive the best care by supporting families, campaigning for change and supporting professionals, and enabling life-changing research.

Bliss was founded in 1979 by a group of concerned parents who discovered that no hospital had all the equipment nor the trained staff it needed to safely care for premature and sick babies.

Determined to do something, these volunteers formed a charity to give vulnerable babies the care they deserve. 40 years later Bliss has grown into the leading UK charity for the 100,000 babies born needing neonatal care every year.

Why we exist

Our vision

Bliss’ vision is that every baby born premature or sick in the UK has the best chance of survival and quality of life.

Our mission

We exist to ensure all babies in neonatal care:

  • have the best chance of survival
  • have well-supported parents playing an active role in their decision-making and care
  • are cared for in neonatal environments that best support their development
  • benefit from neonatal research that can lead to practical improvements in their care
  • receive high-quality care within a neonatal health system which is appropriately funded, structured and staffed.

Over the next three years (2019-2022) our ambition is for every baby born premature or sick in the UK to have the best chance of survival and quality of life.

Our values

Trusted

We are entrusted to give voice to all babies born premature or sick. We believe that trust is earned and our actions must always be based on what is best for babies.

Supportive

We believe that developing supportive relationships is at the heart of what we do, and only by supporting others are we able to achieve our goals.

Ambitious

We always go the extra mile to deliver excellence and seek improvement in all we do.

Mum Louisa explains what Bliss means to her

The nurse looking after Millie kindly gave us a Bliss booklet to read. It had the most overwhelming effect knowing there was this support network available to us. I would sit by her incubator reading the booklet digesting and understanding the journey ahead of us. It made me feel so supported.
Read 'Our warrior princess' - Louisa's story

Why Bliss is needed: facts about babies born premature or sick

Read all facts and statistics